Social Media Marketing utilizes social networking to bring internet traffic to your website in order to gain new customers. Because it’s nearly impossible for someone to “stumble across” your site, you have to promote your business in a way that makes it easy for this internet-driven world to connect with. Not only does Social Media Marketing bring customers to your website, but it also encourages customers to spread the information you have posted via their social networking sites, which is often referred to as eWoM or electronic word of mouth.
For example, if you own a beauty salon, you might use your business twitter account to tweet a special you’re running on haircuts. One of your followers might retweet the information, which spreads the word to all of her followers. This has the potential to reach more customers than just your loyal consumer base.
Social Media Marketing can include the following, but you can determine what’s best for your company:
- Delicious, Digg, or Reddit
Utilizing these social networks can help to promote your business or services, to grow your consumer base, and to better understand the likes and dislikes of your customers. Outsourcing your social media marketing needs will allow you to focus on what your company does best, while still gaining the increased traffic and customers you need to grow or maintain your business.
How I Can Help You
Because I have experience working with customers, determining the right type of social media networking for each individual business, and because I specialize in promoting businesses through social media marketing, I can use social media in the most efficient and effective way to help your business grow.