Every time someone searches for something on the internet, Search Engine Optimization, or SEO, has probably been used to bring up the top results. SEO specialists determine the most likely key words that will be typed in that relate to your business and integrate them into your website. By doing this, you are telling Google and other search engines what your website is about, which gives it a better chance to appear at the top of that search list.

For example, if you type in Chiropractor in Steubenville, OH in Google, a list of names will appear. Those at the top of the list have integrated key search terms that have to do with chiropractic care and Steubenville, OH.

Why SEO is Important

When you are using the web to promote your business, the likelihood of potential customers clicking past the second page of results is low. It’s important for you to be as high on the search list as possible, so the most people can find and click on your website. The more clicks, the more customers. SEO helps to “find” those customers by thinking about and utilizing what the consumers are thinking about, how they are talking about it, how they are searching for it, and how the search engine will present them with the information searched for.

Creating Organic Search Results

One thing that SEO should not do, is create unrelated information to bring traffic to the website. By optimizing search terms, your SEO specialist will find terms most searched for and related to your business in order to bring the right traffic to your website. Because there are different types of SEO, it’s important to target them in different ways. Some types include:

• Local Search: targeting a local demographic
• Image and Video Search: creates more value for your website, increasing ranking
• Academic Search: presenting your credibility in your field

Working with Me

I can help you sort through this information to best promote your website. By using both SEO and Social Media Marketing, you can promote your business to a larger audience and increase your consumer base and profit.