You’ve been in business for a couple of years now. You have your ups and downs, but it always seemed to balance out. But as you continue with your business, you’d like to have more stability without wondering what your income will look like in two months. Nobody likes this insecurity. One of the newest and most effective ways of reaching out to consumers is through the use of Social Media Marketing. Social Media Marketing, or SMM, can increase:
- Website traffic: Since marketing is increasingly focused on online customer targeting, getting customers to click on your webpage is essential to growing your business. If you have a strong and well organized website, potential customers are more likely to see you as a credible and viable option for their needs. Two ways on increasing traffic are to include images and videos on your website. When you include landing pages with videos, researchers have seen an 86% increase in conversions. (source: http://socialmediatoday.com/brianna5mith/2039861/20-marketing-statistics-will-influence-decisions-2014)
- Brand awareness and identity: Through social media, you can let the potential customers know what your company’s vision and identity are focused on. What you provide your customers with and how you do it, are key to building relationships with customers, which bring them back for more.
- Positive feedback : It’s much easier to gain a large audience through feedback online. When someone posts a positive testimonial on social media, all of their followers can see. With face to face word of mouth, there’s never this large of an impact. In fact, “customer testimonials have the highest effectiveness rating for all types of content marketing, with a rating of 89%.” (source: http://socialmediatoday.com/brianna5mith/2039861/20-marketing-statistics-will-influence-decisions-2014)
- Interaction with actual and possible customers: Interaction with customers can include responding to messages, tweets, or feedback. Because you don’t need to have a face to face encounter to do this, you are able to quickly respond to customers. This is also a great way to promote your product. In 2013, a Nielson survey for Twitter, revealed that “52 percent of users follow brands to be notified of special offers and promotions, 38 percent follow to take part in competitions, and 33 percent follow for access to freebies.” Twitter hasn’t been the only social media site to successfully build consumer relationships: “43% of all marketers found a customer via LinkedIn and 52% of all marketers have found a customer via Facebook.”
With the increased customer clicks on your website and social networking sites, it’s no wonder that over half of marketers using social media at least or more than one year were generating and increasing sales through SMM. (source: http://www.mediabistro.com/alltwitter/marketing-benefits-social-media_b44694) Working with us can help you to grow your business too. Don’t think that SMM is just for larger businesses. Even the small town businesses utilizing this marketing have seen positive growth: 62 percent of businesses with 10 or fewer employees agreed social media reduced marketing expenses. If you want to grow your business, don’t just think about it. Contact us for more information on how we can get started today.